![]() Sometimes with all the repinning and sharing, pins can get disconnected from the original source. This just helps with brand recognition and also if someone tries to steal your pin! (yes, it happens!). I use a pipe / separator (looks like this |). Include the name of the website or brand at the end of both the title and description. Make sure your title and description are branded Hashtags aren’t searched a ton on Pinterest, so I see hashtags are more like a clue you’re giving to Pinterest so that it can categorize your pin more effectively. Use general hashtags like #wedding #photography rather than specific ones like you would on Instagram like #theweddinglegends #livethelittlethings (these are just examples). Include two or three hashtags at the end of the description. So have fun with it and make it a challenge to write up to the character limit. That’s valuable real estate and there’s always space for optimizing more than just the very basic title. ![]() Don’t limit it to just the title of the blog post or one keyword variation. Go right up to the 500-character limit for the description and the 100-character limit for the pin title if you can. ![]() Utilize your full character count in title & description This will give you search volume estimates as well as great keyword ideas!Įxample showing the main keyword appearing first 4. Go on the Pinterest ads platform (as if you’re creating an add, but you won’t actually need to make your ad live), and scroll down to the ‘keyword’ section.Look at what keywords are being targeted in the pins that rank high for your desired terms.Use Pinterest’s own autosuggest feature when you type in a search term.That will be sure to give you some good ideas! Sure, that may be a good place to start, but ideally you will want to see what’s actually ranking on Pinterest already. I would suggest doing your keyword research on the Pinterest platform itself, not using your keyword research tools for Google SEO. If the keywords are too competitive, other users’ pins will appear ahead of yours, so the outcome is the same! If the keywords have no search volume, nobody will find it. The first step of writing great pin descriptions is finding awesome keywords to target. My best tip is that in order to grow on Pinterest and succeed with your marketing efforts, you need to do your keyword research and planning. Use an app that counts your characters as you type Write your pin description at the same time you’re drafting your blog post Avoid words like ‘click here’ or ‘buy now’ Introduce the main keyword or topic early on in the pin You’re looking to get more clicks and not so much in the vanity metrics of growth on Pinterest itself per se. I’m going to assume that if you’re reading an article about writing perfect pin captions, you’re using Pinterest for business. Why? Well, it can be a very easy way of getting more eyeballs on your pin and therefore more traffic to your site. It’s actually really important what you write in your pin description. I’ll also touch on writing a great Pinterest title as well. This article will take your through everything you need to know about how to write the perfect pin descriptions for Pinterest. Learn the best way of optimizing the powerhouse of a search engine that is Pinterest! Writing pin descriptions is easy… writing pin descriptions that convert is another thing entirely. I’ll show you how to include keywords in a way that doesn’t appear spammy, how to batch out the writing of your pins and tips for what else to include – and what to avoid. ![]() I was also compensated to create this post, though all opinions are my own. If you click through and make a purchase, I will receive a small commission at no extra cost to you.
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